I attended Yell’s Clicking with Customers Event last week. It’s a free event that Yell puts on to talk about marketing online with them and with Google. It’s free because a good bit of it is ‘Buy Yell!!’
The thing I found interesting was the conflicting advice. At Pulse Online Productions’ online marketing seminar a discuss of keywords led to the revelation that your company name should not be one of your keywords. Even if you are a new business.
At Yell’s they spoke over and over again about name searches and the power of your company name.
So, is this conflicting advice or different angled advice?
When I first started writing this down I thought it was conflicting. But the more this blog has come together in my mind I am coming to realize that it is just advice from two different angles.
The presenter at Pulse’s event was from a social media company,WSI. Their job is to get your website and social media to work for you. So their theories would be to give a company fairly broad advice in terms of keywords, I would think. I can imagine that to them ‘Graphic Design’ is a better keyword than ‘Designed To A Tee’ just because it’s broader. So your site would, theoretically, show up on more searches or more AdWord placements.
The presenter I heard from at Clicking with Customers was from, no surprise, Yell. Who are essential your old phone book, online and searchable. So, naturally, they want to encourage name searches along with keywords. But, I would assume, their keywords. In other words, the sections that would have been in your traditional yellow pages, such as Restaurants, Tailors, etc.
So although there seems to be conflicting advice, it’s not really. It’s just a different approach based on your business model.
I am still working on Designed To A Tee‘s SEO and Social Media presence. But I think I am probably going to combine together everything I am learning to create a comprehensive, cover all bases as much as possible system. Using the company name, the company initials (which is going to also be registered as a domain soon) and, of course, what I do, to drive business.
What does everyone else think?